A lot of people have asked me about writing press releases. There is a thread over at WebMasterWorld by Syzygy about just this. Press releases are useful tools for promoting new websites and getting backlinks at the same time.

..what I’ve posted above is a fairly typical press release announcing the launch of a new product. Although the wording of every press release is different, they’re usually made up of the same elements:

1. The hype (Hurrah – another new product launch)
2. The facts (The actual story)
3. More hype (This product will change the world forever)
4. The spokesperson (Blah, blah, blah…)
5. Meet the rest of the cast (Nobody wants to be left out)
6. Contact details (For more information. The end of the actual story itself)
7. About the company (Background information that’s rarely of use in this scenario).