As a web publisher you really are a small business owner. You are in a great industry — your websites make you money day and night, whether or not you do anything to them.

Think of your websites as businesses. Always ask yourself, how can I make more money?

Today I recieved two books from Amazon through UPS. One is How To Salvage Millions From Your Small Business, the other is Getting Everything You Can Out Of All You’ve Got. These two books have nothing to do with website publishing. These books have everything to do with making more money from your business.

I’ve just started reading How To Salvage Millions. In the first chapter they talk about the importance of metrics! One of the writers, Ron Sturgeon was the owner of a very successful auto recycling business which he sold to Ford.

As a website owner I know just how important metrics are. As an internet marketer I know how critical metrics are (I’ve sold a few products through Adwords.)

I wrote an article for Website Publisher (not my site) about how to optimize Adsense. I’ve helped a lot of people double their Adsense clickthrough rates. I did this by tracking, very closely, what combinations of ad placements and colors make the most money — thats metrics.

To you and me metrics is a daily occurance. You log into Adsense and check your earnings. If you are like me you have seperate channels so you know how much each site is earning and how different ad placements are doing. Other busienss owners don’t have that luxury — they have to measure and calculate these things by hand. They can’t do them daily. A smart few do them weekly. Most do it monthly if at all.

Listen to what your metrics tell you. I guarantee you, you’ll make more money.

As an interesting sidenote this guy Ron Sturgeon is featured on Millionaire Blueprints’ website. Scroll down to the bottom and you’ll see a link that takes you to a photo set of his house and car collection (you can also see pictures of his cars at RDS Investments.) I bought this book on a completely seperate recommendation — not even realising who this guy was until I got it today.

His house is huge; I can’t even count the number of cars he has. Look at those pictures and then tell me you aren’t interested in this guys business secrets.

(Ron