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May 5, 2007

Why most ebook affiliate marketers are dead broke

by Andrew

Much of the ebook market follows not just a pyramid, but a loop — making money online. You know what I’m talking about. Those ebooks that have sales letters of the author boasting of bringing in thousands of dollars a day — with screenshots to prove it. Of course, what he doesn’t tell you is those Clickbank sales screenshots were for ebooks on how to make money online.

Does something sound wrong here?

Yes, some “get rich quick” ebook marketers do very well. These are the guys with the right contacts, huge email lists, or those just ready to break that crusty mold.

The ebook market full of Warrior Forum fanatics isn’t useless. It fills a need. Plenty of guys will continue to rake in millions of dollars from this “garbage” for years. Why? Because of demand.

There is a huge market of consumers who want to be rich. The problem is they really don’t want to do a whole lot of work to get there. Oh, and they also want someone to spell out for them, step-by-step, how to do everything. Well, we’ve just taken out the two critical parts of making a lot of money. Not much left, is there?

So, after purchasing that ebook about making money online, the consumer is given instructions on how to become an affiliate and sell this same ebook to his friends. A few will recoup their investment, but thats hardly anything worth bragging about.

If the market you are in — ebooks, real estate, the stock market — is a pyramid, make sure your not on the bottom. Its not a very profitable place to be.

Are you an ebook affiliate marketer? Here are a few suggestions:

1. Write your own book. Yeah, it helps if you’ve actually made some money online so you don’t have to photoshop your screenshots.

2. Get the book printed for real. Broke? Try some print-on-demand alternatives.

3. Do something different. Everyone and their pet rabbit is a guru these days. A cheap suit and conference room at a hotel just isn’t going to cut it anymore.

4. Become really friendly with affiliates who have access to a large audience on demand (e.g. targeted e-mail lists.)

In case you haven’t gotten the message, a blog where you only post affiliate links to other crappy ebooks isn’t a very good strategy. Neither is spamming established webmaster forums. If you are satisfied with a few sales a day, perhaps. You want to make 7 figures? You better be ready to do some real work.

2 Comments »

  1. Well said! The very mention of ‘ebook’ completely turns me off nowadays due to the sheer amount of rubbish that is out there.

    So many of their promotional websites look the same, I can only imagine that all the rubbish ebooks they are flogging are the same.

    I would only ever consider purchasing an ebook from someone who is a proven authority on a subject - so if you are looking to sell an ebook, you best convince me of that first!

    - Martin Reed

    Comment by Community Building Blog — May 6, 2007 @ 1:28 pm

  2. […] Andrew over at Web Publishing Blog posted a very interesting read - Why most ebook affiliate marketers are dead broke. This one caught my attention simply because of all of the other reading I have been doing lately. I have been trying to learn as much about internet marketing as I can. Not that I was ignorant about it before, but mainly because I just wanted to expand my knowledge and stay in tune with what others are doing and what is working. But, one thing I have seen a LOT of in reading about internet marketing is HYPE. There are just SO many “systems” out there that promise to spell it all out for you and make you rich. And they talk about all the thousands of dollars they made in an hour, or something like that. One thing you got to realize is that these marketers who are selling these info products are MARKETING TO YOU, TOO. They’re getting rich by selling you the system! The arena of “making money online” is just SATURATED by “me too” folks who are basically affiliates of the bigger guys on the totem poll. Many of those bigger guys are legitimate marketers who have something good to share with the world. But, the majority of others are bottom feeders with big, long sales letters. You need to learn to filter that stuff out. I did buy John Reese’s Traffic Secrets course, however I certainly do not consider Reese a bottom feeder. It was HIS product and the information is very valuable. He’s a proven marketer. Andrew’s point is great - if you want to really succeed as an ebook marketer, create and sell your own material. You need to be at the top of the chain, not a bottom feeder. Be careful in those markets that are classic pyramids, such as mortgages, real estate, and “get rich quick” stuff. […]

    Pingback by WebbyOnline - Internet Business, Web Publishing » Blog Monetization, PayPerPost and Ebook Affiliate Saturation — May 10, 2007 @ 10:39 am

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