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October 19, 2005

Why Blogs are so Valuable

by Andrew

Remember Weblogs Inc. was purchased by AOL for $25 million? Where you one of those people who thought it was overpriced? Read this analysis of traffic for an art e-commerce site following a post on a major blog, BoingBoing. Its complete with charts and graphs. This is some good stuff.

..I ran a report to breakdown visits to the ordering page by initial referrer to the site. As you can see, even though BoingBoing readers directly accounted for 22% of the visits to the site (from the stats above), they accounted for 30% of the visits to the ordering page.

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