Who Is The Rich Jerk?
If your semi-active on any webmaster message board you’ve probably seen some talk of The Rich Jerk. The common webmaster pays little attention to e-books about getting rich online. So why is “The Rich Jerk” so controversial? Its the attitude in the sales letter. How many sales letters or infomercials have you read where the writer openly insulted the reader?
Another interesting observation, his customers only forum currently has 6,241 registered users. At its current price of $49, that means he’s made at least $305,809 from the ebook. Assuming that not all of his customers registered it could be a lot more. I think that it used to sell for around $100. If the last two facts are correct, he’s probably earned in excess of a million dollars from the e-book.
What do I think about “The Rich Jerk”? I haven’t read it — but that doesn’t mean I haven’t learned anything from it. Most importantly I’ve learned the importance of trying out new things — even if they seem outrageous and stupid.
So who is The Rich Jerk? Here is something I posted in a recent Digitalpoint thread that no one seemed to care about — “The Rich Jerk” looks mysteriously like the legendary Leisure Suit Larry.
Edit: I didn’t factor in his affiliate sales either, which could take away another half of the profits.
If nothing else, the rich jerk is a clever marketer.
Can you discount the fact that the forum user count started at say, 6000? It is an easy way of adding credability and suggesting that the product is more popular than it is
And yes, he does look like leisure suit larry!
Comment by Charlie March — February 15, 2006 @ 4:12 pm
LOL http://www.therichjerk.com/blog/
The man does know how to market his product, the jerk image is a great gimmick.
Comment by Joe — February 15, 2006 @ 5:02 pm
Charlie, that is excaclty what I was going to post. Nothing like a good marketer who already has made millions (or supposully) making more money.
Comment by Michael Gersitz — February 15, 2006 @ 11:26 pm
Don’t forget advertising expenses. He advertises all over the place and that isn’t cheap, so don’t think that your total revenue estimates are actually his profit.
Comment by Chris Beasley — February 16, 2006 @ 8:34 am
Chris, thats a fair point; I also suspect a huge chunk of those sales have come from affiliates, which would cut those earnings in half.
If he is misrepresenting his earnings, he will have the FTC breathing down his neck real soon. I’ve noticed a lot of internet marketers doing things that they simply wouldn’t get away with offline. Since he says he will be doing an infomercial, they will be checking him out.
Comment by Andrew — February 16, 2006 @ 1:27 pm
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