What to do when you are losing to Google
Besides dropping eight figures on advertising this year Ask.com has had a little bit of a redesign. They added a wallpaper feature, one of which is polka dots. No joke.
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About Andrew I develop and build branded internet properties. Despite a red hot acquisitions market and billions of investor capital flowing back into the post-bubble (1.0?) web countless profitable opportunities remain. Commoditized human knowledge labor combined with dirt cheap processing power and bandwidth are leading to a "paradigm shift" or perhaps a "singularity." Eager to keep up with these changes (along with selfish personal reasons) I write this blog. |
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You got to at least give them credit for trying ..
Comment by Konrad — June 6, 2007 @ 3:43 am
A for effort. I can’t see myself ever really using ask.com much (if any?) but I guess at least they’re trying to create a buzz.
Comment by Deron — June 6, 2007 @ 8:05 am
I think their marketing is great. It’s their SERPs that need improving.
Comment by Marc — June 6, 2007 @ 8:08 pm
If you dress up a pig, it is still a pig. Like Marc said, Ask needs to work on their SERPs. Fluff and marketing might get people to look once, but it takes substance and relevant search results to get people to come back
Comment by Ken — June 7, 2007 @ 1:38 pm
I’m surprised people are still using only one search engine for their searches. Where is Ask.com getting all its money from to still be alive?
I just use Squeba.com… it’s got the best of the best.
Comment by Squeba — June 13, 2007 @ 10:57 am
I actually liked their new redesign on the result pages. Seams Yahoo! like it too. They have been copycats over the last couple of weeks.
Comment by Daniel Aleksandersen — August 9, 2007 @ 8:13 am
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