In an interesting move, online publisher Weblogs Inc launched a new blog — WoW Insider to follow to rapidly growing online role playing game World of Warcraft. Weblogs Inc currently runs a very well known gaming blog, Joystiq.

I might be just giving this a wild guess, but perhaps this has something to do with the bidding rate for the keyword “World of Warcraft” which is higher than average games due to the game’s massive economy of trading real world money for in-game gold and items.