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Holidays present a huge opportunity for internet publisher and marketers. Consumers are online, looking for specific things, and their wallets are open. Even better, their search patterns are very predictable and reliable, year after year.
Thinking about Christmas? Go live in September. Halloween? If you are just getting your Halloween promotions live for Monday, you’ve missed half the audience.
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About Andrew I develop and build branded internet properties. Despite a red hot acquisitions market and billions of investor capital flowing back into the post-bubble (1.0?) web countless profitable opportunities remain. Commoditized human knowledge labor combined with dirt cheap processing power and bandwidth are leading to a "paradigm shift" or perhaps a "singularity." Eager to keep up with these changes (along with selfish personal reasons) I write this blog. |
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I always stress this too. Holidays are a huge opportunity that you either prepare for, or miss out on.
Comment by Chad — October 23, 2007 @ 9:56 pm