Comments on: The myth of non-converting Adsense traffic http://www.webpublishingblog.com/the-myth-of-non-converting-adsense-traffic.htm Internet publishing, a multidisciplinary approach. Sat, 30 Aug 2008 08:35:49 +0000 http://wordpress.org/?v=2.2.2 By: chromate http://www.webpublishingblog.com/the-myth-of-non-converting-adsense-traffic.htm#comment-3545 chromate Sun, 10 Sep 2006 12:53:00 +0000 http://www.webpublishingblog.com/the-myth-of-non-converting-adsense-traffic.htm#comment-3545 AdSense isn't a scam. It just doesn't work well for all advertisers - and they should manage their campaigns to test for that. I have to say though, that most of the time I do have the content network turned off. I've found that conversions from content ads are terrible most of the time compared to search. Maybe it's the copy I use for the ads or something that works better with search. Actually, it would be good to do a case study on the whole content vs search ads thing. AdSense isn’t a scam. It just doesn’t work well for all advertisers - and they should manage their campaigns to test for that.

I have to say though, that most of the time I do have the content network turned off. I’ve found that conversions from content ads are terrible most of the time compared to search. Maybe it’s the copy I use for the ads or something that works better with search.

Actually, it would be good to do a case study on the whole content vs search ads thing.

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