The past month or two I have been focusing heavily at affiliate marketing. I hope to use some of what I learn to be a better, and more profitable, publisher.

Some people seem to think Adsense is just a scam. Articles in Business 2.0 and other mainstream channels recently have painted a picture of lazy web millionaires filling their bank accounts up with revenue from pay per click advertising. Adsense and now the Yahoo Publisher Network have supposedly created an easy path to wealth for basement entrepreneurs building an “adsense empire” (I *explative* hate that phrase, by the way.)

Mistakingly, many believe that ad buyers are being had. Even pay per click marketing books and turtorials tell buyers to seperate their Adwords search and content bids — so you can lower you content bids.

Surprise, I have found traffic from the content network often converts better than search. Pay per click may very well evolve in to a cost-per-action market. Google certainly would not mind it, nor would publishers.

If you are interested in increasing your online revenue, be it through publishing or affiliate marketing, join me and my friends over at the WickedFire.com Internet Marketing Affiliate Forum.