As internet publishers seek to increase their revenue the easiest choice is often: more ads.
Google has replaced enough of their search results with paid listings that their search engine now resembles more of a pay-for-placement yellow pages than an advanced search engine.
Google is hardly alone here. Below I have an example of a news web site, CBS San Francisco. The amount of ads relative to content is so overwhelming one wonders if it is even worth reading the news.
Indeed, many news web sites today have more in common with porn than first rate journalism (Gawker even likes to embed hardcore porn in their stories, I’ll leave the links omitted here.) I have run across a few instances where TV news sites have had multiple videos auto play on page load. Others have on exit pop unders. In the example below, CBS San Francisco is publishing non-labelled advertisements delivered by OutBrain (I doubt we will see the FTC to hand multi-million dollar fines out to AARP and ExxonMobile for publishing non-labeled advertorials.)