When I started building web sites as a business back in the last decade, creating a site that scaled required either a giant engineering team combined with expensive hardware, or some advanced level of genius intellect.
Today, the market demands solutions that both work and scale. Whats the use in creating a hit iPhone app if it stops working on success? Unique tools such as PubNub are proliferating the market place. Not only are they easy to implement, but they are built to scale.
Many marketers fall victim to their own success. Unfortunately they spend so much time working out the details of scaling their business that they fail to deliver what they promise.
It can be down right shocking to receive a torrent of sales orders, downloads, or web site visitors in a short amount of time. During this type of surge, details fall through the cracks and mistakes become inevitable. I can only imagine the thousands of sleepless nights successful Kickstarter projects have spawned as newly minted entrepreneurs discovered that even the simplest of creations becomes incredibly complex, at scale.
The new class of “cloud” based tools provide the first step in solving many of these problems. Both our business and personal lives are consumed by tasks drafted in an age of paper, ink, and postage stamps. These are the things which, after completion, add no value to our business or enjoyment to our lives (that might be why I constantly forget to mail bills.)
I’ve taken to blogging again because these things are exciting. I equally appreciate these radical changes that have occurred to both my business processes and my personal life.
Unbelievably, neither do you need a house or a car. You can just launch Uber or AirBNB on your phone. (ok that would be an expensive cost of living, but just wait, there is already getaround and plenty of startups trying to figure out how to make us spend less on day to day things rather than more.)
Stick around, I’ve got more reviews of solid, cheap, tools that will make your internet business better coming up. I’m also planning on doing a few interviews with owners who think differently than the rest of us (if I get called a “fucking idiot” like when I interviewed the owner of PlentyOfFish back in ’07 you its going to be good.)