From The Inquirer - England Footballer Ashley Cole wants to know why Google thinks he’s gay. Lawyers acting for the crocked Arsenal and England defender have asked the web searching outfit why, when you run a search for Ashley Cole on its ubiquitous engine, it suggests: “See results for: ashley cole gay”.

The answer can be found on Matt Cutts’ blog post from August of last year: the answer is: it’s all algorithmic. The algorithms pick the queries where this could be helpful. Of course money isn’t involved at all. We’re always running experiments to improve Google–sometimes it’s noticeable, and sometimes it’s not.

This is one of those cases where the results are very noticeable. Honestly, I think he has every reason to be angry. The question is, should, or even could Google be liable?