Today I read an interesting interview with Rupert Murdoch. If you want to know why News Corp. paid half a billion dollars for MySpace, read this. Reading him talk about print and television, I see a lot of parallels and “I’ve heard this before” with reguard to website publishing.

Here is a quote of him talking about just that, TV and Print — sound familiar?

Content is king, but you’ve still got to get distribution. If you have the leverage of a major distributor, you’ve still got a long way to go developing content, but it gives you a certain security — and it means if you’re really producing great content, you’ve got no excuse for it not getting to the proper audience…You can do it, but not if you’re just doing the same thing as somebody else, someone that’s entrenched. (You have to) get into it in a different way: You’ve got to look for a gap, where competitors in a market have grown lazy (and) lost contact with the readers or the viewers. Viewers are a bit different: The network concept is going fast.