Via Pubmatic, dated July 23rd,
“In stark contrast to 2008, 2009 has shown consecutive ad price growth for every month since the start of the year… the total growth since January is a significant 35%.”
I wonder how much of this price growth has come from saturation by bad actors?
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This isn’t an area I fully understand, but in the UK the ITV1 TV channel which relies heavily on AD revenue is really struggling.
The only body spending huge amount on advertising in the UK is the government so this does not make sense.
Comment by Peter Davies — August 10, 2009 @ 5:59 am