Print Publisher tests publishing full book online supported by Adwords and Yahoo ads
From Paidcontent.org:
…an interesting experiment from Harper Collins: it is putting the entire contents of a book online for free — but with ads, along with an Amazon affiliate link for those who want to buy the hardcopy.
Its a business book, The New Entrepreneur and they are using a mixture of Yahoo and Google Adwords. As a publisher, how would you compete if it became common place for print publishers to put their books online? (in a very indexable and search-engine-friendly format, I might add.)
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