Remember the controversy a Canadian webmaster caused early last year? I’m not sure if it was the amateur appearance, the $10,000 a day claim, or the non-existance of a massive server infrastructure that created so many skeptics. The reactions were extreme but more than a few smart web developers figured it out.
PlentyofFish’s owner, Markus Frind, dropped me an e-mail yesterday. His free dating site is now ranked as the #5 US dating site by Hitwise. Thats quite an achievement considering 1 and 2 are True and Singlesnet, two sites recieving massive volumes of traffic thanks to huge spending sprees.
This week The Wall Street Journal featured an article on his site. “A few months back, he posted on his blog a picture of a check from Google for nearly $1 million for a two-month period. Google confirmed the check was for real.” (worth noting that was in CAD.) Markus now reports PlentyofFish is bringing in between $5-$10 million per year.
Perhaps some will doubt the new claims. For those with both feet in the online dating industry right now, these numbers might not only be reasonable but sound a little low.