Here is a wierd story from CNN Money that also reveals a good lesson on PR.

McCoy is CEO of LaserMonks.com, an Internet retailer that sells discounted printer cartridges and other office supplies. Customers include individuals and churches, along with giants such as Morgan Stanley and the U.S. Forest Service. It’s a lucrative business. Sales have risen from $2,000 in 2002, the company’s first full year of operation, to around $2.5 million in 2005.

Having trouble getting coverage from your press releases? Does your e-commerce business (or website) have a good story behind the person who runs it? Who plays as much of a role as what in what stories get reported in the news.