If you haven’t heard about the Million Dollar Homepage yet, you are going to now.

Basically a college student in the UK made a website last month and decided to sell advertising space on it for $1 a pixel. As I write this he’s sold $155,300 of pixels. The page looks like a big mess — and its won’t get any cleaner as ad space fills up.

“Creative” webmasters haven’t hesitated on copying the idea. A few of them are even making some money in the process. The Million Penny Homepage so far has sold $2629 worth of ad space. Others aren’t making anything, such as The Zero Dollar Homepage.

So — is a sucker born every minute — or are there real reasons people are buying advertising from this site?

One advertiser is the owner of CrazyMonkeyGames.com. He had a little bit to say about his reasoning (and results) on WebSitePublisher.net’s forums. He doesn’t expect the number of clicks to justify what he spent — at least right away. Instead he hopes they turn into returning visitors.

“I just really love the idea of trying to grab the someone’s attention and get them to click using only a 10×10 or 40×40 space when you’re surrounded by tons of other ads trying to do the same thing.”