From Mashable this week — “The reports indicate that a beta version of this tool, code-named “Gatineau,” is scheduled for this summer, and will enable users to filter web traffic by age and gender demographics. This specific data will be coming from users’ Windows Live profiles, and will remain unconnected with users’ personal information such as name or email address. Nevertheless, some privacy issues could come into play, regarding the manner in which demographic data is acquired and utilized for statistical purposes.”

It is only speculation, but judging by my experiences with Microsoft Adcenter, this is probably going to be an obnoxious pain to use. (I really don’t need my speakers to beep when I get an error message on a web site.)