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June 21, 2007

Internet publishing outlook remains good

by Andrew

Relying on organic search engine traffic sucks, especially if your business has large fixed expenses. Google’s recent shakeup of Adwords has now done a pretty good job of wiping long term search engine confidence from many.

The projects I am putting my money in to right now share these traits:

  • large amounts of traffic come from word of mouth
  • strong community features (i.e. forums)
  • scalability (spread one concept across multiple niches, or a very high ceiling for broader markets)
  • As long as the internet advertising market continues to see double digit growth internet publishing should look very healthy. The “monetize it with advertising money” business model will work very well if you have little overhead.

    3 Comments »

    1. I agree with you here. I am doing the same thing, shifting my focus so that I am (hopefully) less dependent on traffic from Google.

      Comment by DerekBeau — June 21, 2007 @ 9:38 am

    2. WSP outlook remains good BUT it may be harder to “break into” as more and more people do it… you just need to get established ASAP, or do something no one is doing ;)

      Kind of a “DUH” post (mine not yours) ;)

      Comment by ToddW — June 21, 2007 @ 7:50 pm

    3. You are absolutely right. While we are busy competing to rank higher in organic search, Google was making money on AdWords.

      Thanks for the nice tips Bro, it gives some blink :idea: to me.

      Comment by ezams — June 22, 2007 @ 7:54 pm

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