A year ago I tested out Google’s Adsense for Search on one of my sites without much luck. It got a couple of searches a day and I could count the revenue in cents. I got rid of it and forgot about it.

Fast forward to yesterday; I re-implemented Adsense for Search into one of my sites. So far, I am impressed by the results.

So how does this help you out beyond revenue? It helps because Google tells you what your visitors are searching for.

Of course you could find this same information out by inserting your own search program, but using Adsense for Search is a lot easier.

After logging in to your Adsense account scroll all of the way to the bottom. Under “AdSense for search” click “Top Queries.” What are the top keywords? If your web site does not have that content, put it in. If it does, make it easier to find.

As an added bonus I’m willing to bet that search engine visitors are looking for these same keywords. Your top searches may be something you never even thought of when building your keywords list.