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December 5, 2006

How publishers & affiliate marketers can smooth out their cash flow

by Andrew

Last month I made a post about what I hate about web publishing. The problem is you never know how much you are going to make! On the other side, some of us enjoy the suspense and possibilities.

Here are some suggestions to help you balance out your income:

1. If you have a few sites that are particularly seasonal, invest some time on other seasonal niches to counter-balance the former.

2. Balance out short-term projects with long-term ones. A general rule of thumb is short-term projects are worth spending time on if they are capable of making an obnoxious amount of money. Balance high-risk with low. There are many gambling affiliate marketers who learned this the hard way.

3. If you reinvest your profits in to longer term, hands-off projects, you can softly shut the door on disaster scenarios rather than trying desperately to inflate a life raft during a storm.

1 Comment

  1. I find my niches aren’t seasonal, but rather Google changes their algorithms that affect the eCPM by 50% in one day! They offer no warning or explanation. One day you wake up and the Adsense payouts are cut in half. I just signed up for YPN. Hopefully that and mixing in some Amazon, CJ, etc will smooth out my earnings.

    Comment by Eddie — December 6, 2006 @ 3:09 pm

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