I’m sure you’ve noticed Golden Palace’s crazy antics that range from buying dumb stuff on ebay to paying streakers to display their name. Have you ever noticed the ads for PartyPoker on TV that say PartyPoker.net and not PartyPoker.com?

Tonight I read a very interesting case study from MarketingSherpa. It turns out that this multi-billion dollar industry has more than a few tricks and gimmicks up its sleave to rake in the cash.

“We have BoSpoker.net, for example,” he explains. The concept is that the average consumer won’t type dot-net. Rather, they type dot-com, landing on the pay gambling site rather than the free site. With that in mind, Griffiths is spending millions of dollars on radio, newspaper, and internet ads for BoSpoker.net. Interestingly, even on the dot-net site, he can’t advertise for the dot-com, because other sites — ESPN for example — won’t take the dot-net advertising if the dot-net links to the dot-com.

Oh, and advertising gambling websites in the United States isn’t exactly illegal, but there are some people who would like you to think it is.