Google videos ads coming soon
SFGate reports that Google is going to be adding video advertising to their site: To view the video ads, which are as long as two minutes, visitors will have to click on a play button. Advertisers supply the commercials by uploading them to Google and then narrowing where they appear by individual Web site, keyword or Web site demographics.
I’d speculate that this would be integrated seamlessly into the existing Adwords system, but I could be wrong.
The question for all publishers is, how much will video advertsing boost CPMs? It could be big. I have been reading that some big ad buyers recently stepped back from commiting to traditional media buys this year, reserving the money for something else. (By the way, if you have the link to this story please post it in the comments, I can’t remember where I saw it!)
On the downside this may negatively effect businesses that rely on the cheap inventory of large-volume general traffic websites. In the end, publishers benefit the most.
It’s not comming, it’s already here: http://adsense.blogspot.com/2006/05/introducing-video-ads.html
Comment by anty — May 24, 2006 @ 4:32 am
Very nice, I am very curious what kind of “plays” an ad can get.
Comment by Andrew — May 24, 2006 @ 2:27 pm
I am also curious to see what ads are going to be playing. I would not mind seeing some relevant video ads on my site. I just dont like that I have to run image ads to get into the program.
Comment by Michael — May 29, 2006 @ 2:50 pm
For those readers looking for an easy software tool to create, host and deliver Video Advertising, then take a look at the StreamerNet Mobile Video Producer.
The company has released the first “plug-and-play, click-and-stream†software program (WinXP) that lets you create your do-it-yourself sales commercial and upload it to your private StreamerNet video library. Simply place the provided link within web sites or AdBoxes and subsequent click-thrus will stream the video ad to the viewer.
More details at http://www.streamernet.com/html/videoad.html
This product is a swiss-army knife which enables simplified creation and management of all things video, such as video email, live streaming, media conversion, podcasting and more.
Comment by Bill — July 4, 2006 @ 6:44 am
[...] Google videos ads coming soon – Web Publishing Blog SFGate reports that Google is going to be adding video advertising to their site: To view the video ads, which are as long as two minutes, visitors will have to click on a play button. http://www.webpublishingblog.com/google-videos-ads-coming-soon.htm [...]
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