There are more than a few publishers who have taken an aggressive stance against ad blockers. If you are one of those people, you are not going to like this story. Google is stripping out ads and republishing pages to be viewable on mobile phones.
Straight from the horse’s mouth (Google’s official blog)
If you search for [Super Monkey Ball DS release date] in an ordinary web browser on your PC, your first result is this complex, graphics-rich page. Search that same phrase on Google with your mobile phone, though, and your top result is this lightweight, phone-friendly version of the same page. That’s because now whenever you click on a Google search result through your mobile web browser, Google automatically translates the page’s layout to make it as easy as possible to read on a small screen. We also break long-winded web pages into smaller pieces and do our best to show you the portion that’s relevant to your query, first.Â
Translation of “easy as possible to read on a small screen” = “we remove the ads”
Will this fly? One of the corner stones to Perfect 10’s carefully crafted lawsuit over Google Images was that they were selling thumbnail-sized photos as mobile content, thus eliminating the fair use argument.