Comments on: Google Pay-Per-Action — the new super affiliate network http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm Internet publishing, a multidisciplinary approach. Thu, 28 Aug 2008 20:24:43 +0000 http://wordpress.org/?v=2.2.2 By: Eric http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-24208 Eric Thu, 29 Mar 2007 13:15:36 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-24208 Andrew, I did misunderstand what G was doing with the text links. It should be interesting to see how the whole thing plays out. Andrew, I did misunderstand what G was doing with the text links. It should be interesting to see how the whole thing plays out.

]]> By: Joe Whyte - Seo Consulting - Rockyfied » Rockyfied Roundup | Whats going on in the search industry 3.26.07 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23830 Joe Whyte - Seo Consulting - Rockyfied » Rockyfied Roundup | Whats going on in the search industry 3.26.07 Mon, 26 Mar 2007 16:32:13 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23830 [...] Goodbye google adsense, hellow google pay per action [...] […] Goodbye google adsense, hellow google pay per action […]

]]> By: Affiliate Marketing Blog - RealTimeAffiliateMarketing.com » Blog Archive » Google CPA Program Goes Into Beta http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23647 Affiliate Marketing Blog - RealTimeAffiliateMarketing.com » Blog Archive » Google CPA Program Goes Into Beta Sun, 25 Mar 2007 12:06:35 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23647 [...] Marketing Pilgrim Random Musings TechCrunch Web Publishing Blog [...] […] Marketing Pilgrim Random Musings TechCrunch Web Publishing Blog […]

]]> By: Andrew http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23306 Andrew Thu, 22 Mar 2007 20:43:16 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23306 Hey, I think you guys are confusing the text link ads thing. I should have made this clearer, but the text link ads are for the pay per action offers -- not hard text links for SEO. When dealing with pay per action/affiliate marketing, you need more flexibility in how you display these offers rather than just slapping a giant box with 5 ads in it on the side of your page. One of the problems Google may face here is the ad copy. When you promote an affiliate offer you can hyperlink whatever text you want to go to it. This allows the call to action to blend seamlessly into your content. Its going to be a little obnoxious if the pay per action ad reads "Click here for the Greatest Lawn Mower Ever for only 5 payments of $49" if the affiliate is trying to create a site reviewing the law mowers for sale. Hey, I think you guys are confusing the text link ads thing. I should have made this clearer, but the text link ads are for the pay per action offers — not hard text links for SEO.

When dealing with pay per action/affiliate marketing, you need more flexibility in how you display these offers rather than just slapping a giant box with 5 ads in it on the side of your page.

One of the problems Google may face here is the ad copy. When you promote an affiliate offer you can hyperlink whatever text you want to go to it. This allows the call to action to blend seamlessly into your content.

Its going to be a little obnoxious if the pay per action ad reads “Click here for the Greatest Lawn Mower Ever for only 5 payments of $49″ if the affiliate is trying to create a site reviewing the law mowers for sale.

]]> By: Eric http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23282 Eric Thu, 22 Mar 2007 17:18:45 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23282 Informative post, Andrew. I have been reading your blog since seeing your presentation at Affiliate Summit West. Always good stuff. Diorex is right on too. All of this info is proprietary. I refuse to even use se conversion tracking for this exact reason. Despite being universally known & having a gazillion dollar market cap, Google is an evolving business model... as opposed to a mature one. Be careful when feeding the bears. In regard to the text links, in most cases, webmasters buy them for PR, not the traffic from click-throughs. If Google adds a nofollow, I predict a flop. Informative post, Andrew. I have been reading your blog since seeing your presentation at Affiliate Summit West. Always good stuff.

Diorex is right on too. All of this info is proprietary. I refuse to even use se conversion tracking for this exact reason. Despite being universally known & having a gazillion dollar market cap, Google is an evolving business model… as opposed to a mature one.

Be careful when feeding the bears.

In regard to the text links, in most cases, webmasters buy them for PR, not the traffic from click-throughs. If Google adds a nofollow, I predict a flop.

]]> By: Leonard Chen http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23206 Leonard Chen Thu, 22 Mar 2007 04:29:39 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23206 What's contradicting with the new text link format was how all the talk about buying text links were bad (PageRank and authority etc) and now, Google wants a slice of the pie. Look who sold out. But I wonder if they will stick to their words and nofollow those links. What’s contradicting with the new text link format was how all the talk about buying text links were bad (PageRank and authority etc) and now, Google wants a slice of the pie. Look who sold out. But I wonder if they will stick to their words and nofollow those links.

]]> By: Will Google Try To Own Affiliate Marketing Like Everything Else? | Jim Kukral Online Marketing Consulting 1-888-BLOG-BIZ http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23194 Will Google Try To Own Affiliate Marketing Like Everything Else? | Jim Kukral Online Marketing Consulting 1-888-BLOG-BIZ Thu, 22 Mar 2007 03:05:51 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23194 [...] Turns out, we communicated after the show and he agreed with my ideas and like my presentation. Looking back at the moment, and seeing all the news the last few days about Google’s move into the affiliate marketing space, you just have to wonder… [...] […] Turns out, we communicated after the show and he agreed with my ideas and like my presentation. Looking back at the moment, and seeing all the news the last few days about Google’s move into the affiliate marketing space, you just have to wonder… […]

]]> By: Mat http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23189 Mat Thu, 22 Mar 2007 01:51:33 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23189 They're some good points. I sell tailored shirts and would consider using this kind of service on targeted websites or blogs. Personally I'm going to sit back and watch, see how things go for the time being, read reviews, opinions... They’re some good points.

I sell tailored shirts and would consider using this kind of service on targeted websites or blogs.

Personally I’m going to sit back and watch, see how things go for the time being, read reviews, opinions…

]]> By: gaman http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23055 gaman Wed, 21 Mar 2007 04:33:22 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23055 I don't see Google as a competitor. It's an enabler for sure. I don’t see Google as a competitor. It’s an enabler for sure.

]]> By: Andrew http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23027 Andrew Tue, 20 Mar 2007 23:25:18 +0000 http://www.webpublishingblog.com/google-pay-per-action-the-new-super-affiliate-network.htm#comment-23027 Hardly any harsher than I have been. One of my recent posts compared the quality score to shill bidding. I think its becoming ver obvious to anyone who is involved in PPC marketing that Google has no problems pushing up their margins beyond relying on pure bid market forces. My biggest concern is not so much what Google does, but rather what their competition fails to do. Yahoo? Microsoft? A new player that can pull market share away from Google is desperately needed. Hardly any harsher than I have been. One of my recent posts compared the quality score to shill bidding.

I think its becoming ver obvious to anyone who is involved in PPC marketing that Google has no problems pushing up their margins beyond relying on pure bid market forces.

My biggest concern is not so much what Google does, but rather what their competition fails to do. Yahoo? Microsoft? A new player that can pull market share away from Google is desperately needed.

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