Google Adwords has just launched a new beta service — Google Pay-Per-Action. This is going to have a huge impact on Adsense publishers as well as Adwords advertisers and perhaps even affiliate networks.
Directly from Google’s page: “publishers in the Google content network can choose to place your ads on their website. You’ll only pay when a user clicks on your ad, visits your site, and completes your desired action.”
I am curious about a few things. First, will the same rules apply to pay per action as Adsense? A big part of pushing affiliate marketing traffic is saying *click this link to sign up for free/enter your email/zip/etc.* Doing that to an Adsense unit is a big no-no. Second, could advertisers shave Google? Why not? It may be Google’s tracking code, but its on your website.
There is a lot of information coming out about this new advertising product. One thing we know is Adwords is adding a new text link ads format for these new CPA ads (man, thats got to be pissing the heck out of the guys over at text-link-ads.com; should have gotten a trademark.) You can read more on the official adwords blog, but basically it looks like publishers will be able to change both fonts, sizes, and colors. These are not hard text links, but the link units that will direct to the pay per action offers.
Diorex has some very strong words to say about the new Google CPA program, tieing it together with Google’s other data collection programs such as Google Checkout and Webmaster Central — “…would you want to share any of this data with your competitors, suppliers, partners, or anyone other than an accountant? Profit per sale, sales volume, average transaction size, conversion rate, or average lifetime value of a customer? I would consider all of these pretty darn proprietary, yet tens of thousands of publishers have handed this very data over to what could very well become your biggest competitor.”
Are you going to use Google Pay-Per-Action?