Is your audience dumber than a pile of bricks? Google’s new reading level results give publishers and online advertisers a glimpse in to whether readers struggled through 4th grade English class or polished off textbooks for dinner in college.

I ran a few popular news websites through Google and came up with some interesting data points. Perhaps the secret to Gawker’s successful blogging empire is that their audience isn’t even as sophisticated as Sarah Palin? After all, has even more intermediate and advanced text content than NPR.

Future ideas for Google’s rating tools: estimating individual users’ IQ based on public social network profile content, gmail reading level, and demographics.

I through in a science site as a baseline to “higher end” content:

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