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April 4, 2006

Follow up on Azoogle

by Andrew

My post on Azoogle has been getting some trackbacks, a post on The Blog Herald suggested using it for blogs.

I think I should have elaborated on this better, but I do not think Azoogle is a good choice for blog advertising, but rather for more mainstream sites. The reason for this is because within the correct market its not uncommon for Adsense to bring in 30 cent to a dollar a click, where as Azoogle brings in may be 10 cents. Additionally, Azoogle’s programs are less targetted than Adsense ads thus resulting in a lower clickthrough rate.

Even on my “mainstream” sites Azoogle under performs Adsense. On a blog with a very niche audience (which most blogs have) Azoogle would be a poor choice. They are a great program (with the best support I’ve ever seen) but I don’t believe sending bloggers with 100 targeted daily readers there way benefits either party.

4 Comments

  1. What other alternatives to AdSense would qualify as a “good choice for blog advertising”?

    Comment by Tony — April 4, 2006 @ 10:33 pm

  2. That depends entirely on your blog. My approach for any blog or website is to start with Adsense, create a base CPM or EPU (earnings per unique, attributed to Shoemoney.) Then, I start testing out the alternatives such as YPN, CPM networks, and affiliate programs. The top earners stay, the poorest performers get canned.

    Comment by Andrew — April 6, 2006 @ 2:20 am

  3. Earnings per unique, I should figure out that number. I’m not making alot with AdSense yet. I have made ZERO with affiliate programs. Alot of impressions, a few clicks, no conversion. I want to find something that works well along side AdSense. I considered AdBrite but that isn’t going to work until I am getting good traffic.

    Comment by Tony — April 6, 2006 @ 11:49 am

  4. The base number that you should make is about 2 cents a unique. In more valuable niches its quite possible to make far more than that per unique. If you measure everything by pageview, sites that gets high pageviews don’t look so great, when high pageviews are just an indication of a quality site.

    Comment by Andrew — April 6, 2006 @ 4:45 pm

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