Comments on: Checkmate vs Yahoo Class Action Lawsuit

By: » Checkmate helps Yahoo dodges the PPC fraud bullet? - Web Publishing Blog

» Checkmate helps Yahoo dodges the PPC fraud bullet? - Web Publishing Blog — Fri, 10 Nov 2006 19:11:46 +0000

[…] There is an interesting blog post by Jeff Molander over at ThoughShapers.com about the Yahoo Checkmate PPC fraud lawsuit. […]

By: Jeff Molander

Jeff Molander — Fri, 10 Nov 2006 18:01:17 +0000

I thought you all might appreciate a bit of an update on this subject an insights on how affiliates, advertisers are getting screwed (IMO).

The settlement’s terms absolve Yahoo of liability for fraudulent, and more importantly “unwanted” (woah! that’s broad and undefined), clicks sent to advertisers over the last 8 years. In return, advertisers’ get the opportunity to ask for credits (to buy more advertising) and these credits may ultimately be denied by the company. Wait till you hear the details on the process one must go through to be considered for credits! You won’t believe it.

More at http://www.thoughtshapers.com

By: Andrew

Andrew — Tue, 22 Aug 2006 16:54:41 +0000

not enough

By: Priit

Priit — Tue, 22 Aug 2006 09:56:05 +0000

How much do you make Andrew?

By: Devon Wright

Devon Wright — Fri, 18 Aug 2006 15:06:29 +0000

Unwanted Clicks?

“Argh, why did you click that ad and make me 10 cents? NOOOOOOO!” is all I hear.

Unqualified Clicks?

Since when did you need a degree to click an ad?

Sounds like a bunch of “hooey” to me.