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	<title>Comments on: Checkmate vs Yahoo Class Action Lawsuit</title>
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	<link>http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm</link>
	<description>Internet publishing, a multidisciplinary approach.</description>
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		<title>By: &#187; Checkmate helps Yahoo dodges the PPC fraud bullet? - Web Publishing Blog</title>
		<link>http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm/comment-page-1#comment-6365</link>
		<dc:creator>&#187; Checkmate helps Yahoo dodges the PPC fraud bullet? - Web Publishing Blog</dc:creator>
		<pubDate>Fri, 10 Nov 2006 19:11:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm#comment-6365</guid>
		<description>[...] There is an interesting blog post by Jeff Molander over at ThoughShapers.com about the Yahoo Checkmate PPC fraud lawsuit. [...]</description>
		<content:encoded><![CDATA[<p>[...] There is an interesting blog post by Jeff Molander over at ThoughShapers.com about the Yahoo Checkmate PPC fraud lawsuit. [...]</p>
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		<title>By: Jeff Molander</title>
		<link>http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm/comment-page-1#comment-6359</link>
		<dc:creator>Jeff Molander</dc:creator>
		<pubDate>Fri, 10 Nov 2006 18:01:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm#comment-6359</guid>
		<description>I thought you all might appreciate a bit of an update on this subject an insights on how affiliates, advertisers are getting screwed (IMO).

The settlement&#039;s terms absolve Yahoo of liability for fraudulent, and more importantly â€œunwantedâ€ (woah! that&#039;s broad and undefined), clicks sent to advertisers over the last 8 years. In return, advertisersâ€™ get the opportunity to ask for credits (to buy more advertising) and these credits may ultimately be denied by the company. Wait till you hear the details on the process one must go through to be considered for credits! You won&#039;t believe it.

More at http://www.thoughtshapers.com</description>
		<content:encoded><![CDATA[<p>I thought you all might appreciate a bit of an update on this subject an insights on how affiliates, advertisers are getting screwed (IMO).</p>
<p>The settlement&#8217;s terms absolve Yahoo of liability for fraudulent, and more importantly â€œunwantedâ€ (woah! that&#8217;s broad and undefined), clicks sent to advertisers over the last 8 years. In return, advertisersâ€™ get the opportunity to ask for credits (to buy more advertising) and these credits may ultimately be denied by the company. Wait till you hear the details on the process one must go through to be considered for credits! You won&#8217;t believe it.</p>
<p>More at <a href="http://www.thoughtshapers.com" rel="nofollow">http://www.thoughtshapers.com</a></p>
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	<item>
		<title>By: Andrew</title>
		<link>http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm/comment-page-1#comment-3184</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Tue, 22 Aug 2006 16:54:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm#comment-3184</guid>
		<description>not enough ;)</description>
		<content:encoded><![CDATA[<p>not enough <img src='http://www.webpublishingblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Priit</title>
		<link>http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm/comment-page-1#comment-3175</link>
		<dc:creator>Priit</dc:creator>
		<pubDate>Tue, 22 Aug 2006 09:56:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm#comment-3175</guid>
		<description>How much do you make Andrew?</description>
		<content:encoded><![CDATA[<p>How much do you make Andrew?</p>
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		<title>By: Devon Wright</title>
		<link>http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm/comment-page-1#comment-3099</link>
		<dc:creator>Devon Wright</dc:creator>
		<pubDate>Fri, 18 Aug 2006 15:06:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.webpublishingblog.com/checkmate-vs-yahoo-class-action-lawsuit.htm#comment-3099</guid>
		<description>Unwanted Clicks?

&quot;Argh, why did you click that ad and make me 10 cents?  NOOOOOOO!&quot; is all I hear.

Unqualified Clicks?

Since when did you need a degree to click an ad?

Sounds like a bunch of &quot;hooey&quot; to me.</description>
		<content:encoded><![CDATA[<p>Unwanted Clicks?</p>
<p>&#8220;Argh, why did you click that ad and make me 10 cents?  NOOOOOOO!&#8221; is all I hear.</p>
<p>Unqualified Clicks?</p>
<p>Since when did you need a degree to click an ad?</p>
<p>Sounds like a bunch of &#8220;hooey&#8221; to me.</p>
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