http://www.webpublishingblog.com/checkmate-helps-yahoo-dodges-the-ppc-fraud-bullet.htm Internet publishing, a multidisciplinary approach. Sun, 06 Jul 2008 19:27:07 +0000 http://wordpress.org/?v=2.2.2 http://www.webpublishingblog.com/checkmate-helps-yahoo-dodges-the-ppc-fraud-bullet.htm#comment-29888 » ITAA says domain parking click fraud and a trick - Web Publishing Blog Thu, 26 Apr 2007 07:56:52 +0000 http://www.webpublishingblog.com/checkmate-helps-yahoo-dodges-the-ppc-fraud-bullet.htm#comment-29888 [...] Cross eyed confusion like this opens up big doors for lawyers and snake oil “anti-fraud” salesmen. Remember the whole Yahoo click fraud lawsuit? Checkmate Strategic Group pocketed $5 million, Yahoo had their click fraud slate wiped clean not only of fraudulant clicks but also “unwanted clicks, unqualified clicks, improper clicks, non-converting clicks, inadequately converting clicks.” [...] […] Cross eyed confusion like this opens up big doors for lawyers and snake oil “anti-fraud” salesmen. Remember the whole Yahoo click fraud lawsuit? Checkmate Strategic Group pocketed $5 million, Yahoo had their click fraud slate wiped clean not only of fraudulant clicks but also “unwanted clicks, unqualified clicks, improper clicks, non-converting clicks, inadequately converting clicks.” […]

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