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July 28, 2009

Pubmatic reports ad price growth for 2009

Filed under: Online Advertising — Andrew @ 8:48 pm

Via Pubmatic, dated July 23rd,

“In stark contrast to 2008, 2009 has shown consecutive ad price growth for every month since the start of the year… the total growth since January is a significant 35%.”

I wonder how much of this price growth has come from saturation by bad actors?