Can a search engine actually cost you money? (outside of PPC)
Today is the day of trackbacks for me. This time it is a story from Shoemoney. After getting annoyed with Ask.com’s bot consuming massive amounts of bandwidth, he decided to investigate. First he broke down the search engines based off of how much bandwidth they consumed in their crawl vs. how many visitors they sent.
Today he broke it down by how much revenue they made/took. The results: Ask.com bandwidth, which sent few visitors, actually lost him $7.90 a day, in stark contrast to Google’s positive $227.44 a day.
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