Learning about SEO on your own is no easy task. Hiring a good search engine optimizer isn’t cheap. Fortunately there is Aaron Wall’s SEO Book.

I haven’t read it myself — yet — but I’ve only heard good things about it. Brendon Sinclair’s review has added to its credibility.

Brendon is the guy behind Tailored Consulting and Sitepoint’s Web Design Business Kit.

Probably the best example I can provide is that by using knowledge from Aaron’s book I achieved a # 1 position in Google in just days for a client’s web site (on a competitive key word). This site had been worked on extensively previously by 2 search engine “experts” and the site had never broken the top 100.