http://www.webpublishingblog.com/are-we-blind-by-choice.htm Internet publishing, a multidisciplinary approach. Thu, 21 Aug 2008 19:04:13 +0000 http://wordpress.org/?v=2.2.2 http://www.webpublishingblog.com/are-we-blind-by-choice.htm#comment-26861 Andrew Tue, 10 Apr 2007 17:56:15 +0000 http://www.webpublishingblog.com/are-we-blind-by-choice.htm#comment-26861 Sometimes the ad quality is poor because there just isn't any one specifically targeting the niche. Its not that the traffic is worthless but rather that the advertisers aren't understanding the connection between their product and a certain group of keywords/phrases. Sometimes the ad quality is poor because there just isn’t any one specifically targeting the niche. Its not that the traffic is worthless but rather that the advertisers aren’t understanding the connection between their product and a certain group of keywords/phrases.

]]> http://www.webpublishingblog.com/are-we-blind-by-choice.htm#comment-26849 Paul Tue, 10 Apr 2007 15:20:00 +0000 http://www.webpublishingblog.com/are-we-blind-by-choice.htm#comment-26849 I'm finding Frank Schilling much more interesting reading than I initially expected. I had been happy with writing content for AdSense, but then the AdWords180 book got me to take a close look at the quality of ads being served on sites in smaller niches. The light went on; now I know why some of my pages do so poorly. I haven't figured out what I am going to do about it, but it looks like an understanding of AdWords is essential for an AdSense publisher. I’m finding Frank Schilling much more interesting reading than I initially expected. I had been happy with writing content for AdSense, but then the AdWords180 book got me to take a close look at the quality of ads being served on sites in smaller niches. The light went on; now I know why some of my pages do so poorly. I haven’t figured out what I am going to do about it, but it looks like an understanding of AdWords is essential for an AdSense publisher.

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