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	<title>Comments on: Are we blind by choice?</title>
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	<link>http://www.webpublishingblog.com/are-we-blind-by-choice.htm</link>
	<description>Internet publishing, a multidisciplinary approach.</description>
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		<title>By: Andrew</title>
		<link>http://www.webpublishingblog.com/are-we-blind-by-choice.htm/comment-page-1#comment-26861</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Tue, 10 Apr 2007 17:56:15 +0000</pubDate>
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		<description>Sometimes the ad quality is poor because there just isn&#039;t any one specifically targeting the niche. Its not that the traffic is worthless but rather that the advertisers aren&#039;t understanding the connection between their product and a certain group of keywords/phrases.</description>
		<content:encoded><![CDATA[<p>Sometimes the ad quality is poor because there just isn&#8217;t any one specifically targeting the niche. Its not that the traffic is worthless but rather that the advertisers aren&#8217;t understanding the connection between their product and a certain group of keywords/phrases.</p>
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		<title>By: Paul</title>
		<link>http://www.webpublishingblog.com/are-we-blind-by-choice.htm/comment-page-1#comment-26849</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Tue, 10 Apr 2007 15:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.webpublishingblog.com/are-we-blind-by-choice.htm#comment-26849</guid>
		<description>I&#039;m finding Frank Schilling much more interesting reading than I initially expected.  I had been happy with writing content for AdSense, but then the AdWords180 book got me to take a close look at the quality of ads being served on sites in smaller niches.  The light went on; now I know why some of my pages do so poorly.  I haven&#039;t figured out what I am going to do about it, but it looks like an understanding of AdWords is essential for an AdSense publisher.</description>
		<content:encoded><![CDATA[<p>I&#8217;m finding Frank Schilling much more interesting reading than I initially expected.  I had been happy with writing content for AdSense, but then the AdWords180 book got me to take a close look at the quality of ads being served on sites in smaller niches.  The light went on; now I know why some of my pages do so poorly.  I haven&#8217;t figured out what I am going to do about it, but it looks like an understanding of AdWords is essential for an AdSense publisher.</p>
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