Are we blind by choice?
Domain investors think affiliate marketing is a scam. (no hard feelings, this is a damn good blog)
Internet Publishers & Merchants think domain investing is cyber squatting.
Affiliates using Seach Engine Optimization and buying Pay-per-click advertising think e-mail marketers are spammers.
I guess no one bothered to figure out that affiliate marketers buying PPC ads drive untold millions of dollars in to the pockets domain investors owning typos or that affiliate payouts are raised because the affiliate advertisers to e-mail marketing resulting in higher ad prices. High-converting PPC traffic from squatted typo domain names subsidizes the earnings of low quality content sites because the advertisers don’t know where the traffic is exactly coming from.
Then again, its not all bad. Each of us only has so much time in a day. As hard as we try we can never understand everything or be the best at everything. Making sense of those things that seem silly and unworkable is where the triple-digit and higher profit margins lurk. Its ok to ignore everything else for a while and focus on doing just that one thing right.
I’m finding Frank Schilling much more interesting reading than I initially expected. I had been happy with writing content for AdSense, but then the AdWords180 book got me to take a close look at the quality of ads being served on sites in smaller niches. The light went on; now I know why some of my pages do so poorly. I haven’t figured out what I am going to do about it, but it looks like an understanding of AdWords is essential for an AdSense publisher.
Comment by Paul — April 10, 2007 @ 10:20 am
Sometimes the ad quality is poor because there just isn’t any one specifically targeting the niche. Its not that the traffic is worthless but rather that the advertisers aren’t understanding the connection between their product and a certain group of keywords/phrases.
Comment by Andrew — April 10, 2007 @ 12:56 pm