Judge for yourself — there is a thread over at Digitalpoint right now where a few people are discussing their results. Subigo documented his results, which ended up with 15 interviews, including 3 TV and 5 radio.

A press release isn’t a magic bullet. You still have to write about something the media is interested in & write it appropriately. As a general rule, the headline should sum up your main point, and it should read from most important information to least important details. Kind of like the opposite of a joke — the punchline comes first, or else its going to get passed over.