Yes, even more about the international differences in web development, and yes, India again.

There is not shortage of English dating sites on the internet. So what happens when a culture looks down on dating? You get marriage sites for people to find their life partners.

Estats India recently released a list of top Indian websites for 2005. The list included B2C, travel, ticket brokers, e-commerce, and greetings. No where to be seen was dating. In its place, “matrimony.”

As the dating market has become saturated success has been found in the niches — be it little people, STDs, or in this case, Indian marriage partners.

If you want to beat a monster site that dominates a billion dollar market don’t copy it — niche it.