Google has been making internet publishers rip out their own hair since their first search algorithm update. Thats ok, publishers don’t own Google’s results. However, one would expect a little more respect going out to those responsible for multi-billion dollar profits, the advertisers.

Graywolf made a good post questioning the most recent update to Google’s placement algorithm. PPC Blogger has his own thoughts as well. Bottom line, Google’s official updates now sound more like a Nostradamus quatrain than anything remotely logical or straight forward. Is Google becoming more confusing and convoluted — both to publishers and advertisers?

I don’t pick apart Google’s updates, but I have a few ideas. Since financial fraud HYIP ads are still covering Google I am quite certain no one there is reading my blog (that might be a good thing.)

#1. Google’s book smarts have asphyxiated the street smarts. Sometimes companies benefit by not having the ability to only hire the top .01% of graduates.

#2. Google is trying to distract publishers and advertisers with zany tricks. Trying to keep the desire to crank up their profits while minimizing spam a secret is like hiding an elephant behind a stop sign.

#3. Little guys are being trampled. The days of part time campaign management are over. PPC search marketing is a full time job, as hard as SEO, and more risky financially.

#4. Accelerating revenues through algorithms instead of letting the market set its own prices will lead to investor shock during an economic down cycle when upward bid price trends reverse.

#5. The only clients who win are blackhats who spend the time to reverse engineer Google’s paid search ranking algorithm.