Another short post — Graywolf has wants to know why his blog has a poorer quality score for his own name than Matt Cutts, Dave Pasternack, Jason Calacanis, and Ted Leonsis. In his own words “So basically what’s happening is because I have a more common name than any of the people above, and there are other more “famous” Michael Gray’s I’m less important, relatively speaking, and forced to pay more for a keyword I that more accurately describes me than one which doesn’t.”

Graywolf isn’t the only one closely watching the Adwords quality score, so are the guys over at pepperjam.

Lets face it, SEO has a growing rival cousin — PPCO. This is hardly new either, do a search for “pay per click optimization” in Google and you should see at least 7 relevant advertisers. The difference is in the past it was all about return-on-investment and bid placement management. Increasingly, quality score optimization is going to take center stage.

The glass isn’t half empty — this is good news for obsessive online promoters and affiliate marketers. The barrier to entry is being raised and the money will soon follow.