Via Threadwatch — “Google just went live with Google AdWords/AdSense ads on Myspace.com. It’s part of the search network, so if you’re an AdWords advertiser you cannot opt out of your ads appearing on MySpace.” (example search here, Adsense on profile pages)

We knew this was on its way, but its still big news. Myspace certainly has enough traffic to influence pay-per-click ad markets. Will the traffic convert? If not, it could depress prices across the entire search network. What impact will this have on the Adsense publishing side, if any? After signing a billion dollar deal with News Corp, will Google even be bothered to make quality score adjustments?

Currently Adwords ads are appearing on a search page containing myspace.com results. That means user profiles. Is that really relevent? I am also seeing content ads on your own profile page, logged in view. It is no secret — social networking sites generate a lot of low quality, accidental clicks. Are smaller publishers going to be hurt if advertisers start lowering bids to compensate for massive amounts of garbage traffic?

As an Adwords advertiser I record all of my traffic sources for every single click. Within the next week or so I should be able to have some data to share with you.

Realistically, I think Google already knows this, and has it figured out. In the next few days we’ll know.

Note: As an advertiser you can remain in content but exclude yourself from Myspace, more info here. However, as threadwatch points out you can’t really opt yourself out of the Myspace search.

4 thoughts on “Adwords now syndicating on Myspace — a doomsday scenario for publishers?

  1. Pingback: » Adwords now syndicating on Myspace — a d… - myspacerip.com

  2. Pingback: Weren’t Google Ads Already Live on MySpace? - Mashable!

  3. Yeah, I’ll be watching server logs closely, too. So far, I’ve only seen MySpace via googlesyndication.com URLs (Content network). If the volume of traffic is high and the quality low, you might want to try splitting your campaigns into a Google-only campaign and a Google+Search network campaign. If you set the bids much lower for the latter campaign, that’ll essentially serve as a Search network campaign.

    You can then bid high confidently in the Google-only campaign and not worry about garbage traffic. This technique works well, anyway, because of the increasing number of low quality sites (parked domains especially) on the Google AdWords Search network.

  4. Thanks for the info on this. As a big advertiser I will be watching. Myspace is not a market I am interested in marketing at.

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