Adwords is a great testing platform
I needed some conversion data on a new project before I wanted to sink a lot more time and money developing it. I created a landing page I thought would work, but the conversion goal was something I had minimal experience with before.
24 hours later I had nearly 100 actions and knew my conversion rate was 1:16. The total cost: about $44.
Having the right data can be like having a map. It may not quite be GPS guidance, but you at least know you are headed in the right direction. Besides not wasting your time on something that won’t matter, direction gives you the confidence needed to proceed ahead at full throttle.
From initial efforts, we are typically able to double conversion rate with paid search through testing different landing page features.
So not only can you make sure an idea is sound…You can also fine tune the heck out of it. Because paid search lets you drive traffic to any page you choose, you can test changes before they go live on other traffic sources etc.
Hmmm $.44 an action….Sounds like that can’t help but be profitable in the long run.
Comment by Diorex — April 6, 2007 @ 9:44 pm
Yes, and its even better when what you are testing is meant to get the bulk of its volume through word of mouth.
Comment by Andrew — April 7, 2007 @ 3:36 am