Think Adsense is an unsustainable business model? As Lee from the Forum Fix points out, Adsense raked in about $10 million dollars a day of revenue at Google last quarter. Perhaps a publisher making $10,000 a day off of Adsense actually is pretty reasonable.
Every so often I sit back and take a look at a situation in perspective. I don’t consider myself a Google worshiper, but the fact is their system of contextual advertising is having a dramatic impact on the internet. Adsense connects buyers with sellers in an incredibly efficient way, and allows web site owners to focus on building great sites rather than focus on finding individual advertisers.
Is the “system” perfect? No; but what is?