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November 8, 2007

Ad Tech New York, 2007

by Andrew

I have just returned from Ad-Tech New York. This is the first time I attended, although I was at the far smaller Ad-Tech Chicago this past summer.

Event highlights included the shoulder-to-shoulder packed after party at Pacha sponsored by PepperJam, RocketProfit, and whole bunch of companies which I do not remember. I also managed to attend a networking event for women in advertising, and consequently am now one of a handful of paying male members of Ad Femme :)

On a business owner to business owner standpoint I walked away realizing a few things:

Premium dot com domains are still significantly undervalued. Are those record breaking sales signs of a speculative bubble, or are buyers getting flea market priced bargains?

The online ad marketplace is going to become increasingly competitive between networks — high quality publishers (and type-in domain owners) will benefit greatly.

Annual internet advertising revenue projections are now moving north of $50 billion for 2011. Fair to say, you are in the right industry, at the right time. Don’t let the boat leave without you.

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