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May 14, 2007

$419 million+ in March, how much did you get?

by Andrew

Clickz reports that in March the top 50 online advertisers spent an estimated $419 million dollars. Thats a big number, especially considering it leaves out all of the other online advertisers and omits things like affiliate advertising spend.

E-book marketing, arbitrage, and search engine spamming are hot topics for people looking to make money online. Want to own a real asset that consistantly throws cash at you every day? Build or buy a real content web site. Even better if you can find a deal, get a generic domain name with guaranteed traffic.

There was once a time where you had to invest big dollars to create a television station, newspaper, or magazine, to recieve media advertising dollars. Not anymore. Anyone with a basic understanding of web site publishing can own a sliver of media with a global audience. You don’t even need a sales team to sell your adspace — just use Google Adsense.

A few interesting observations — January’s top 2 advertisers, LendingTree, and Lowermybills are nowhere to be seen on March’s top 50. Vonage too has disappeared. IAC/InterActiveCorp, the parent company of Ask.com is number one. (This top 50 list in February was only $272 million — that means March saw around a 150% increase. Could there be a bubble emerging?)

There is no question, today online media is king. Despite all of these ad dollars, there is even more money flowing online from spending consumers. Don’t limit yourself.

3 Comments »

  1. Yep, I’ve been starting to get that tingly feeling again like I did in the nineties. I’m just making sure I don’t miss out this time around.

    Comment by Marc — May 14, 2007 @ 1:39 am

  2. Actually, IAC/InterActiveCorp owns Lending Tree, so that’s probably why the name Lending Tree doesn’t show. I’m sure Lending Tree is still #1, but are just showing under the parent company name. Afterall, I don’t see Ask.com being promoted everywhere like I do with Lending Tree.

    On a side note, Lending tree just got rid of 440 employees.

    http://phoenix.bizjournals.com/losangeles/stories/2007/05/07/daily48.html

    Comment by Capitalist Pig — May 15, 2007 @ 7:20 am

  3. They are definately cranking up the spending on Ask.com and being pretty public about it; the plan is $100 million for this year (obviously not all online.)

    Comment by Andrew — May 15, 2007 @ 2:20 pm

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