$419 million+ in March, how much did you get?
Clickz reports that in March the top 50 online advertisers spent an estimated $419 million dollars. Thats a big number, especially considering it leaves out all of the other online advertisers and omits things like affiliate advertising spend.
E-book marketing, arbitrage, and search engine spamming are hot topics for people looking to make money online. Want to own a real asset that consistantly throws cash at you every day? Build or buy a real content web site. Even better if you can find a deal, get a generic domain name with guaranteed traffic.
There was once a time where you had to invest big dollars to create a television station, newspaper, or magazine, to recieve media advertising dollars. Not anymore. Anyone with a basic understanding of web site publishing can own a sliver of media with a global audience. You don’t even need a sales team to sell your adspace — just use Google Adsense.
A few interesting observations — January’s top 2 advertisers, LendingTree, and Lowermybills are nowhere to be seen on March’s top 50. Vonage too has disappeared. IAC/InterActiveCorp, the parent company of Ask.com is number one. (This top 50 list in February was only $272 million — that means March saw around a 150% increase. Could there be a bubble emerging?)
There is no question, today online media is king. Despite all of these ad dollars, there is even more money flowing online from spending consumers. Don’t limit yourself.

Yep, I’ve been starting to get that tingly feeling again like I did in the nineties. I’m just making sure I don’t miss out this time around.
Comment by Marc — May 14, 2007 @ 1:39 am
Actually, IAC/InterActiveCorp owns Lending Tree, so that’s probably why the name Lending Tree doesn’t show. I’m sure Lending Tree is still #1, but are just showing under the parent company name. Afterall, I don’t see Ask.com being promoted everywhere like I do with Lending Tree.
On a side note, Lending tree just got rid of 440 employees.
http://phoenix.bizjournals.com/losangeles/stories/2007/05/07/daily48.html
Comment by Capitalist Pig — May 15, 2007 @ 7:20 am
They are definately cranking up the spending on Ask.com and being pretty public about it; the plan is $100 million for this year (obviously not all online.)
Comment by Andrew — May 15, 2007 @ 2:20 pm