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February 10, 2010

Cookie stuffing = wire fraud, says feds

by Andrew

Wow. This guy didn’t even do it, he sold software that did it.

On Tuesday, US Federal authorities filed criminal charges against Christopher Kennedy, a developer of cookie stuffing software. While the developer claims to have never engaged in cookie stuffing for his own benefit, he is being charged with conspiracy to commit wire fraud. These charges carry a maximum fine of $250K and 5 years in prison. ”

Does this mean that affiliate networks who tweak pixels to fire only 90% of the time, scrub conversions, or under report sales conversions to their affiliates are committing wire fraud?

Its no secret that this is an industry standard — not an exception. Just sign up for an affiliate network back end and learn all about how affiliate fraud is facilitated.

February 1, 2010

How SEOBook makes money

by Andrew

Great post by Aaron Wall over at digitalbookworld.

It is very rare that someone gives out detailed sales and revenue numbers about their online business. When I see these types of posts I bookmark them or even save them to my hard drive (they have a tendency to disappear.)

SEOBook’s forum is definitely one of the few webmaster boards around which I would describe as healthy.