Seth Godin is an interesting guy. He is the author of a bunch of marketing books and is widely respected by guys quite a few website developers and marketers including Brendon Sinclair.
He’s been making headlines recently with the public launch of Squidoo. Today I had a chance to ask him a few questions about the new site.

1. When someone who isn’t very technical-oriented asks you what is Squidoo, how do you respond?
Squidoo is an easy, free way to build a page that shows your expertise on any topic.
2. How long did it take from getting the first idea for Squidoo to having a working prototype online?
six months. The first two were mostly messing around getting
up our nerve.
3. From what I’ve been reading on various webmaster forums there is a level of skepticism over Squidoo. What sets Squidoo apart from other expert sites such as Wikipedia.com and About.com?
well, those same people were totally skeptical about wikipedia, friendster and even google at the beginning. If they weren’t skeptical about us, I’d be worried.
4. There’s been a lot of hype about Web 2.0; some people are saying its the next big thing, other people saying its just marketing jargon and doesn’t really exist. What are your feelings on this “controversy?”
Hardly a controversy. Check out the article in wikipedia on web 2.0. It defines what it is. I think that definition represents something new. That doesn’t mean it’ll be successful, but it is new! I remember having to persuade people in the old days that email had critical mass…
5. Where would you like to see at Squidoo in 2010 in terms of users, features, lenses, etc?
Hey, if I’m still walking in 2010, it’ll be a win!
Thanks Seth!
Be sure to stop by and take a look at Squidoo and, if you haven’t already, check out his blog.