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February 2, 2007

$190,000 worth of seminars and e-books for free; or you could just read this post

by Andrew

When I first decided to start my own business a few years ago I was pretty much broke. I was a moderately good painter and writer, but I had never done anything very remarkable.

I am happy to say things have changed in some very big ways. The spark first started when I helped a stranger out. A quick thank you note the next saying my suggestion had already made him $100. Thats when I realised where my future would be.

Here are a few of the critical lessons I’ve learned, and I think you should too:

1. Take your business seriously. Scrap the dreams of making six figures working an hour a day 5 days a week. That day can come, but until then, set your goals and work, sleep, work until they happen. Everything else takes a back seat. A perfect quote from Quadzilla — “You’re in the right industry. You’re in it at the right time. You’re in it while search is still in its infancy.” Don’t pass up on the biggest opportunity of generations because your school guidance counselor says this isn’t real.

2. Read between the lines, but don’t read into them. In other words, try to figure out what is really there, but don’t fantasize things that aren’t really there. In your mind you want an accurate and functioning image of how all the other companies in your industry (and outside of it) function and make their profits.

3. Test, test, and test some more. My first 3 businesses were flops. The next few were pretty mediocre. I’ve tested different industries, business partners, monetization methods and so on. The more you test the more you understand what works and what doesn’t. Sometimes you discover those things that didn’t work, actually work really well, you just had a few things wrong with the technical implementation. If you insist on believing its luck, then its the testing which tips the odds in your favor.

4. Scale up and scale out. The difference between the guy making $70,000 a year and the guy making $7,000,000 a year is scale. Additionally you can stretch your knowledge into different markets to magnify your profits through redundant systems.

5. Read a lot, but more importantly test what you read. Warren Buffet likes to read, but I’m guessing Rich Dad Poor Dad isn’t on his bedstand. All of these marketing business self-help e-book, seminars, and so on are great — once. Too many people are addicted to them and they never get anywhere. This leads into number 6.

6. Diversify your knowledge base. Contacts are critical. Many of those 20 page sales-letter people are have created a closed sub-culture. Its asphyxiating your future by being around them all day. Go to conferences for unrelated industries, network with entrepreneurs in NYC, find out what businesses are doing in the Southern hemisphere, talk to outsourced workers in Manila. Instead of reading just Business 2.0, go pick up a copy of the Economist. You can make a damn good living just knowing the right people.

7. You have to like doing it. If you hate it, you look for reasons not to work rather than reasons to work. Life is too short to be miserable. If you are miserable it is not because your don’t have enough money — it is because you don’t do what you love.

17 Comments »

  1. Very Nice AJ. Very Nice!

    Comment by DWO — February 2, 2007 @ 12:42 pm

  2. Awesome article. It brought me out into the open as a lurking reader just to post this comment :).

    Comment by GeorrgeB — February 2, 2007 @ 12:54 pm

  3. Great suggestions!

    Comment by Ron Johnson — February 2, 2007 @ 1:26 pm

  4. Nice read Andrew.. can’t stress that scaling part enough..

    Comment by fenryr — February 2, 2007 @ 3:48 pm

  5. Thanks guys, if you feel strongly one way or the other about a post please let me know! (and if you like it, let digg know ;)

    Comment by Andrew — February 2, 2007 @ 4:26 pm

  6. Great article Andrew! I love #5. I used to read all those “How to get rich” books and have read “Rich Dad, Poor Dad”. They’re great for getting people exciting and poor at really teaching them anything.

    Comment by TattooedMarketer — February 2, 2007 @ 4:37 pm

  7. Cool write up Andrew. Very “finger-poking-at-the-chest” advice (that’s a good thing).

    Comment by CreationNation — February 2, 2007 @ 4:42 pm

  8. Andrew your post gave me new insight and hope! Great advice man.

    Comment by Dru — February 2, 2007 @ 4:48 pm

  9. Great post, and great blog.

    Thanks!

    Comment by Andrew Rouhafzai — February 2, 2007 @ 5:26 pm

  10. Nice post Andrew. Too many people prefer to complain how hard it is rather than just go out and do it.

    I will vouch for #3. I just wrote up a blog post yesterday that explains how I took a $1200 loser on the first day to a site om pace to profit well over $1 million in just 3 weeks. All of that came from stepping out of my comfort zone and testing.

    Comment by Diorex — February 2, 2007 @ 5:57 pm

  11. Great article.

    Comment by Edwin — February 2, 2007 @ 7:23 pm

  12. Great post man, and so very true.

    Comment by Chad — February 2, 2007 @ 7:34 pm

  13. Inspiring call to action. I’m enjoying your blog more and more. Also appreciate the fact that your writing style is clear, tight and not full of spelling and grammar sloppiness like so many others in this genre.

    Comment by Marc — February 2, 2007 @ 11:09 pm

  14. […] $190,000 worth of seminars and e-books for free; or you could just read this post Andrew Johnson of Web Publishing Blog writes about the critical lessons he have learned when he decided to start his own business. […]

    Pingback by Quick Link To Blogging And Promotion Articles « Sabahan.com — February 3, 2007 @ 12:53 am

  15. Thanks Marc, but I’m not sure if I can agree with the spelling part. After posting this someone pointed out to me I had a typo in the first sentence!

    Comment by Andrew — February 3, 2007 @ 1:45 am

  16. #3 is a valuable lesson! Being the chocolate lover that I am, I’m glad Milton Hershey didn’t give up with 2 failed businesses when he was 28 and penniless. Most of his family considered him an irresponsible drifter and his own uncle wouldn’t even hire him to work on his farm.

    Comment by Jan — February 3, 2007 @ 11:09 am

  17. Saw you at Affiliate Summit, thought I would check out your blog. Very nice post - alot rings true as a small business owner myself.

    Comment by Matt — February 7, 2007 @ 10:07 am

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